Top SEO Tips

Create a traffic jam you’ll be happy about.
Directing internet traffic to your website is about more than just numbers. Search Engine Optimisation (SEO) is the art, or science depending on whom you talk to, of building a website in a way that maximises its chances of showing up at the top of the search engine results.

The challenge of SEO is always fresh as major search engines continually modify the algorithms or rules they use to rank sites for specific keywords.

Various techniques including relevant content updates, article posting, social bookmarking and back link building to reputable, industry related websites are just a few of the ways to help your site climb higher in the search engine results.

Put focus on a few key areas considered of the highest priority when evaluating your Search Engine Marketing plan by reviewing the tips below:

Page Speed
Google officially announced earlier this year that page speed is a factor in its algorithm. This highlights the importance of ensuring your web design is up to date with the following:
• Compressed, fast loading images
• Optimised, clean code
• Meta Data best practices are up to date

Fresh Content
More than a 20% change on any given web page is seen as fresh content by the search engines. Your website needs to be a living, dynamic thing, always up to date!
• Frequently add unique pages to your site
• Content updates to existing pages
• Social Media (Facebook, LinkedIn pages)


SEO Tips

Quality Links
White Hat Link building is the most important part of an SEO campaign, making up more than 90% of your ranking success.
White Hat refers to the techniques used that add value to the end user, abide by Google’s terms of service and produce results that are sustained over the long term.
Utilising each of the below techniques will build links back to your webpage.
• Write Quality Articles
• Add a Wordpress Blog to your website
• Social Bookmarking Sites (Twitter, Digg)
• Website Directories
• Join online Associations & Memberships

At Define Studio we invite you to ask us how to help you improve your SEO. With offices in Australia and the U.S., we are sure to be able to assist you!

About Define Studio Australia
A passion for unique and innovative website design & development led to the creation of Define Studio as a one stop source in Sydney focused on building and defining client brands through web design, graphic design and print.
With over twenty years combined website development & design experience including expertise in managing Fortune 20 corporate brands, Define Studio experts specialise in stunning creativity to suit any budget.

CONTACT DETAILS:
Dan Sullivan
Art Director
dan@definestudiodesign.com
Sydney NSW 2088